Do you dream of having large, highly motivated communities on social media? Not sure where to start when building your SMO strategy?
We’ll explore the social media platforms you’ve chosen for your business objectives. Before evaluating how relevant they are in relation to your ecosystem and what you want to achieve.
It’s important to look at your communities on different social media platforms in terms of number of members and engagement.
Next step? Analyse your social media content to determine how often it’s shared and commented by your community.
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Measuring the communities of your main competitors - including SMO targets, posted content, level of community involvement and coherence – will give you invaluable insights.
Influencers We’ll map out and identify relevant influencers with high potential for partnerships and inspiration, as well as similar target audiences.
Carrying out a benchmark will enable you to situate yourself in relation to competitors and influencers in order to fix achievable objectives and KPI in line with your ambitions.
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Together, we’ll determine your target audiences and create personas detailing their personalities, interests and how they use social media.
It’s time to set your key performance indicators including engagement rate, number of fans, and traffic increases via social media. Channels
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